Changing the American Landscape Since 1933

Our people, the best-of-the-best in the industry, walk through our doors every day with determination and a zest for delivering an unrivaled customer experience.

Our History

A global company with small town roots

We’ve been around for a while. Since 1933, to be exact. Our founder, Henry Ariens, cashed in his life insurance policy to make the final payroll at Brillion Iron Works. Like so many companies, they were a casualty of the Great Depression. Most stories ended here, but Henry and his sons were innovators. This is how AriensCo, manufacturer of the first American-made garden tiller, was born. Rollover the images to learn about AriensCo’s history and brand acquisitions.

Learn more about our history
1933

Henry Ariens builds company's first rototiller in his garage

Family of Brands

AriensCo is headquartered in Brillion, Wisconsin, a small town with only 3,200 residents. We’re proud of our humble, American roots, but even more proud of our family of brands that expand across the globe. What started as a simple idea in a garage has evolved into a multi-brand company that employs more than 1,700 people. And the best part? We’re still owned and operated by the same family that started it all.

Learn more about our brands